In this episode of But Why? A Design Podcast, Eugene and Stirling are joined by Pippa Hurst. Pippa is the Founder and Creative Director of DesignFreo and Fremantle Design Week - initiatives created to build design culture in Western Australia and help make design more visible, accessible and relevant to the broader community.
In this episode, we explore Pippa’s journey into design and the origins of Fremantle Design Week, from recognising the gap between Western Australia’s strong creative community and its broader design culture, to building a festival that brings designers, industry and the public together.
We also dive into this year’s FDW program, which brings together more than 60 events, exhibitions and collaborations across Fremantle.
With this year’s theme, Imagine, our conversation looks beyond the festival itself to the role imagination plays in shaping better futures. We discuss why design needs to extend beyond professional circles, how people can develop the language to advocate for better design, and why exposure to new ideas can fundamentally change the way we see the everyday world around us.
This episode touches on:
* Why Fremantle Design Week was established and the challenge of building a stronger design culture in Western Australia.
* Fremantle’s unique creative community and why concentrating the festival within a walkable city creates energy and connection.
* The importance of making design accessible beyond designers, academics and industry.
* Why understanding good design gives people the ability to advocate for better places, products and experiences.
* This year’s theme, Imagine, and why imagination is increasingly important when business as usual is no longer enough.
* Why design festivals can expose us to ideas and issues we may otherwise never encounter.
We hope you enjoy.
Keep questioning, keep exploring, and most importantly… keep asking, But Why?
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Produced by us.
Music by Jessica Hooks.
