Why are some of us drawn to spaces where people are doing hard things? Holley Brandchaft-White has chosen that life, and has something to say about it. In this convo, Kevin talks with Holley about her journey from being a social worker in trauma units to using an MBA in pursuit of mental health innovation. Holley is the co-founder of SHFT Behavioral Health, Chicago’s first emotional wellness urgent care center. You’ll hear how our city’s resilience and segregation often collide in ways that hurt and help.