Doug Shapiro spent a decade as an Institutional Investor ranked Wall Street analyst. He successfully transitioned to the C-Suite of a corporate media giant, Turner Broadcasting, as their Chief Strategy Officer. After 15 years at the company, and the AT&T buyout, he moved on to seek new challenges.
In July of this year he authored an essay for Medium, titled, The Future of Media: Fewer, Bigger Hits, An Even Longer Tail, No Middle and Lower Returns. He postulates that there are two opposing market forces leading to the crowding out of mid-tier firms and offerings. At one end of the spectrum are big budget projects (think Disney and the recent release of Hamilton, or Pirates of the Caribbean) and at the other end is an almost endless supply of user generated content (think YouTube and Instagram Live). The wide availability of high quality, reasonably priced production equipment and distribution costs approaching zero combined with changing consumer perception of quality has forced the industry to these two extremes.
In this episode I speak with Doug about content creation and intellectual property in an era of rapidly falling distribution costs. What the future holds for media is difficult to predict, but given his 25 years experience studying the industry I postulate that his vision is likely quite clear.
The Future of Media by Doug Shapiro, Medium, July 5, 2020
____________________________________________
Presented by Native Angelino Podcast in association with Day And Night Live, and Day And Night Media.
Tom Levine is a Native Angelino
_____________
