Welcome to an audio-led edition of Unmade in which we share the final session of last week’s RE:Made - Retail Media Unmade conference.
Last week’s RE:Made closed with a landmark panel. For the first time, the bosses of the retail media networks for Australia’s biggest two supermarkets shared the same stage.
Mike Tyquin, managing director of Woolworths’ Cartology; Paul Brooks, general manager of Coles360; Pippa Leary, MD of client product for News Corp; and Melissa Wyness, chief media and operating officer of Mercato, joined a conversation moderated by Unmade’s Tim Burrowes.
The session marked the end of a day when Australia’s nascent retail media community came together for the first time.
The conversation focused on what the retail media industry needs to do to go on building from here, and also shared some favourable comparisons on the market’s progress locally, compared to other major markets.
During the conversation, Leary dropped some hints about how News Corp sees itself fitting into the retail media landscape (“the retail media network when you don’t have a retail media network”).
The panel also debated the changed retailer-supplier power dynamic created by retail media networks, and how media agencies fit into the conversation, addressing the question of who pays for the lunch?
A further question was whether media agencies have now left it too late to get involved. Notably some agency groups were heavily represented at the event, while others appeared to have missed the memo.
For those interested in carrying on the conversation, we’ve created a Retail Media ANZ Linkedin Group. Anyone is welcome to join.
Audio production of today’s podcast was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.
tim@unmade.media
