Thomas WatkinsFounder of 3Leaf ConsultingHost of The Design Psychologist and Product-Led Growth Leaders
What We Talk About
How Thomas moved from psychology into UX
Why human factors is the foundation of modern UX
Cognitive load theory and what designers often misunderstand
How trust works in AI experiences
Why dashboards are not disappearing anytime soon
How humans spot subtle differences between natural and artificial communication
Why your past career is an advantage in design
Examples of applying psychology to real design problems
Becoming a T-shaped designer
Rapid fire: myths, tools, and book recommendations
Key Insights
Psychology gives designers a major advantage, especially as AI evolves.
Trust is central to every AI experience and transparency builds confidence.
Reducing cognitive load is not always the answer. Sometimes challenge is part of the learning process.
Users do not always have the right vocabulary to explain what they need. Designers help translate.
Your past background is not something to erase. It is a strength.
Adaptability comes from constant learning and embracing curiosity.
Resources Mentioned
Don’t Make Me Think by Steve Krug
Cognitive Load Theory by John Sweller
HFES (Human Factors and Ergonomics Society)
Where to Find Ayan
