“Today’s episode critiques the commercialisation of ‘the holiday season,’ arguing that capitalist forces have transformed celebrations rooted in community and solstice traditions into spectacles of consumption. It highlights the role of media and marketing in perpetuating unattainable aesthetic ideals, placing undue pressure on individuals, particularly women and marginalised groups. Dr. Jaime Hoerricks discusses the emotional toll of these pressures, advocating for a return to simpler, more meaningful celebrations that prioritize connection and authenticity over material excess. Ultimately, Dr. Hoerricks calls for resisting consumerism and reclaiming the holidays as a time of genuine joy and community engagement. They emphasise the importance of inclusivity and sustainability in reimagining these traditions.”
Here’s the link to the source article: https://open.substack.com/pub/autside/p/light-in-the-darkness-reclaiming
Let me know what you think.
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