When you started your business, what was the first thing that you worked on? Was it your brand colors, website, branding, or did you get straight to how you can make a profit?
According to Dr. Milton Friedman, the "real purpose of a business is to increase its profit"…but is this still true for today's businesses? It is a theory that Lorraine used to believe in, but as she discovered her brand's true purpose, she learned that it is not all about the money. In this episode, Lorraine shares what "brand on purpose" really means.
Learn Lorraine's simple definition of brand purpose and why it is a key component in building your business. She explains how being clear on your purpose can help you attract the right employees and clients. She also dives into brand positioning and shares the importance of writing, sharing, and embodying your purpose statement. Listen at the end for a fun exercise intended to help you define your brand purpose!
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