Hello Everyone -
I hope your 2024 is off to a solid start! What are the immediate goals you’ve set so far?
Excited to share my next conversation with Steven Izen, Founder & CEO, Lokai.
Conversation Highlights:
* Lokai's Origin Story:
* Inspired by the Hawaiian term "Lokai" representing balance
* Infused elements from Mount Everest and the Dead Sea into its products, symbolizing life's highs and lows. Staying humble at your highs, hopeful at your lows.
* Lokai's Social Impact:
* Donates 10% of net profits, totaling $8 million, so far, to charitable causes.
* Rooted in Steven's journey after his grandfather's Alzheimer's diagnosis, Lokai aims to remind individuals to navigate life's contrasts with grace.
* Steven's Entrepreneurial Journey:
* Started Lokai during college, officially launching after graduation.
* He highlights the role of athletics and education in preparing for entrepreneurship.
* Executing an Idea or Vision:
* Steven emphasizes the importance of long-term thinking and sustainable plans in entrepreneurship.
* Advises against overworking to avoid burnout, focusing on sustainable growth.
* Living Lokai's Ethos:
* He advocates about giving back as a way to gain perspective and balance amidst life's challenges.
* Lokai partners with 20+ nonprofit organizations, prioritizing impactful contributions.
* Steven is a proud Make-A-Wish’s national board member
* Transparency in Giving Back:
* The brand engages consumers in the impact by sharing stories and outcomes of donations.
* Values transparency in showcasing the direct impact of donations on various causes.
* Product Focus and Brand Authenticity:
* Steven and his team prioritizes product excellence over excessive marketing spending.
* Highlights consumer stories, emotional connections, and authenticity as drivers of brand loyalty.
* Cultivating a Purpose-Driven Culture:
* Fosters a balanced work-life culture at Lokai with initiatives like "Balance Fridays."
* Steven and his team look for prospective employees who align with Lokai's values and mission.
* Family as a Personal Anchor:
* Stresses the grounding influence of family, especially kids, in maintaining perspective amidst business highs and lows.
* Parting Wisdom for Entrepreneurs:
* Steven encourages aspiring entrepreneurs to pursue their passions with a long-term vision, emphasizing the need for genuine dedication and passion.
Watch the full conversation on YouTube 👇
Follow Steven & Lokai on Social Media 👇
