Ever been told offers are about "Happy Meal deals" and guarantees? What if the people teaching you about offers have never pitched to VPs or the C-Suite in a boardroom? Is an offer more about leads on the frontend and delivery on the backend than you realize?
In this episode, learn more about:
-- Why the wrong offer keeps you drowning in doing "all the things."
-- The offer experiment that became Ken's biggest revenue driver the last three years.
-- How offers can help "building in public" and finding differentiated positioning more quickly.
-- When "I don't want to sell to my network" becomes a huge mentality shift.
-- If you want to make more money, keep doing this until it doesn't work.
GO DEEPER
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If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.
