Things we talk about in this episode:
- Why Otegha left her career in advertising for freelance life
- Starting a business by following interests and opportunities, instead of by intent
- When your personal brand is your real self, and how this can help weed out inappropriate clients
- Not worrying about being liked by everyone - and not putting everyone else's needs above your own
- Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives
- The changing metrics of businesses, and the things small business owners are nailing over bigger businesses
- How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world
- How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself
- How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house
- Otegha's upcoming book, a money memoir, and what we all need to talk about money
- Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry
Links mentioned in this episode:
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