Things We Talk About In This Episode:
- The importance that established news organisations find ways to use social media if they want to engage a young audience
- TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
- How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
- The way we can gain insights into what makes a successful social media post by being a user of the platform
- The importance of constant engagement on social media, both creating and consuming content
- Acknowledging the fear and vulnerability that can come with being authentic and genuine online
- Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
- Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
- When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
- When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
- How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
- The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health
Links mentioned in this episode (and where to find Sophia):
Editing apps that help you create Reels or TikToks:
Here’s where to find and chat with Sophia:
Where to find Sara:
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