Episode Summary
This episode breaks down the real commercial value of a Swiss “strategy snapshot.” Not the fantasy version where two pages magically become a CHF 5,000 consulting package because someone said “premium positioning” near a cappuccino. The real version.
The core question is simple: what is a high-quality two-page strategy memo actually worth in the Swiss freelance market?
The answer: usually CHF 600 to CHF 800 for a polished, owner-ready brief with localized numbers, revenue scenarios, and clear action steps.
Key Takeaways
Swiss freelance strategy work has a real benchmark.Experienced freelance strategy consultants in Switzerland often price around the equivalent of a strong daily rate, with common ranges moving from several hundred to over a thousand per day depending on seniority, specialization, and client type.
A strategy snapshot is valuable, but it is not a full consulting engagement.A two-page memo can create clarity, direction, and revenue opportunities, but it usually represents a half-day to one day of work, not a full implementation rollout.
The credible pricing zone is CHF 600 to CHF 800.That range feels serious without becoming fantasy pricing. It respects the strategic value while staying aligned with the size of the deliverable.
Pricing should scale with execution support.The memo alone has one price. A memo plus staff scripts, implementation steps, revenue modeling, and rollout support has a different price. Shocking discovery: more work costs more money.
Pricing Ladder
Offer LevelDeliverableFair Price RangeSimple MemoLight analysis, basic recommendationsCHF 300–350Strategy SnapshotLocalized numbers, priorities, clear next stepsCHF 600–800Expanded BriefRollout plan, staff scripts, revenue assumptionsCHF 900–1,200Mini-Consulting PackageImplementation support, revisions, execution toolsCHF 1,500–2,500+
Episode Flow
Why “enterprise pricing” does not automatically apply to a two-page brief
How Swiss freelance rates create a grounded pricing benchmark
Why deliverable size matters, even when the thinking is valuable
The difference between a memo, a brief, and a mini-consulting engagement
Why CHF 600–800 is the most credible sweet spot
What must be included to justify CHF 1,200 or more
Final verdict: price for usefulness, not ego
Best Pull Quote
A strategy memo is not worth thousands because it feels smart. It becomes valuable when it gives the owner decisions they can act on immediately. Buy me a Coffe!
