When I teach fitness I often strive for reps first with clients, as you need to learn how to do the form of exercise safely and effectively. You only get that experience with the more amount of PERFECT reps you can do. You get perfect reps by doing more regular reps too. For every 4 regular reps, then you’ll probably get 1 perfect rep.
I find that creating content has a similar conversion.
Now that being the case how do you get to the point of doing a large output of QUALITY posts? Quantity LEADS to quality with enough reps under your belt.
Some people get discouraged when I say 100 posts a day, or when they heard Gary Vee say it. They thought to themselves ah Gary you’re crazy, there’s no way I can do that. It is that self-talk that diminishes your potential.
A great comment left by a reader helped inspire this post.
This is powerful. Consistency is often undervalued. Output accumulates and teaches you far more than perfect drafts ever will. That said, balance is key, because if the quality drops too much, you lose your audience’s trust.
Great piece. Pushing me to rethink my cadence. -Lily Raya
“If the quality drops too much, you lose your audience’s trust.”
Its not about trust in this scenario, it is about YOUR Skill as a content creator. While I completely agree that if you lose the trust of your fans, then yes that will lead to failure. However we often over-estimate what level of quality a certain post NEEDS to be. As of the time of this writing, and even when this post goes out. There is a meta right now on YouTube that favors more raw and unedited videos. Every couple years it flip flops to being either highly edited or raw.
As long as the ACTUAL CONTENT of what you are saying is TRUE, HELPFUL, and Explained Concisely. Then that is what truly matters.
Half of the time people might even just be listening to your video in another tab while doing something else anyway.
Back to the comment she share though, how do you get to that “high quality” you want to achieve with your content. If not by doing many many reps to get to that higher amount of “perfect reps” (i.e. quality) in the long run?
The more perfect reps you achieve over the course of your journey, then the more lessons you learn about how to make content. Regardless if it is video, podcasts, or blogs, etc. It doesn’t matter the medium.
Another factor is what constitutes reps? What are posts?
When me or Gary say you should be posting “100 times a day” your first instinct is to think 100 pillar posts, i.e. videos or blogs. No, that’s not it.
Think about making a short form video. You record 30 seconds of wisdom, and you want to post it.
Where do you do it?
While some creators may favor instagram reels over say tiktok, is there a reason why you SHOULDN’T post that same SFV to both of them? No, and in fact you definitely should syndicate/cross post. The one thing I might add to this idea, is that MAYBE, depending on your niche or situation, then you MIGHT change the caption based on the platform. Maybe change the hook based on the performance on another platform. However you really don’t need to in the grand scheme of things (for most creators).
Meaning you have that one video, it is as quality as you can make it.
Thus you should share it as much as possible, to try and reach as many people as possible.
When I first shared my clips from my interviews I was limited by the tool I used on how many platforms I could go on. I chose Tiktok, YT Shorts, Insta Reels, and Pinterest (which Pins were surprisingly really effective).
However now that I don’t have that limitation, and I take each of these videos I post here on the Content Polymath and turn them into clips. I now have posts scheduled out 2x a day across:
YT, Threads, Linkedin company page, blusky, mastodon, instagram, tiktok, twitter, fb reels, fb page, pinterest, and personal linkedin page. Meaning I am now posting those two SFV clips across ELEVEN platforms every day. That is 22 posts right there, and that is only my clips. It isn’t counting the weekly blogs, podcasts, and videos I create as well. That somewhat spread out over the days of the week.
I also post usually written posts at least once a day (unless I’m yapping on threads), across: twitter, blusky, mastodon, fb, linkedin, and threads. Meaning that one written post is also going across 5 platforms everyday. Note: For a while there I was also posting those same notes to yt community posts as well, but you have to do that manually or schedule them separately.
The quality of the post stays the same, the reception of it might change due to the context of the platform, but still.
Meaning getting to that 100 reps a day does not mean you are decreasing the quality. You are simply reaching a wider range of people, platforms, and widening your ecosystem.
