While I do not think it is “too late to start”, or that you have to be “perfect” right away. You do however need to start yesterday, and you need to get to perfect as soon as possible.
The saturation is higher in most platforms now, and while there are ALWAYS going to be platforms where you can get the First-Move or Second-Mover advantage. You’ll need to be paying close attention to where those are. Really the advantages come from new features on the platforms now.
Such as Trial Reels on Instagram or Video/Audio distribution on Substack, as two current examples in my opinion.
Note: The topic in the video and in this blog post are the same, but what I talk about may end up being quite different, so you should watch/read both!
I started blogging in around 2013, which back then would almost seem to be “too late”, as the blogging really rose in the 2000’s right? Well look at Substack and Ghost CMS now, they’re both blowing up more and more.
Newsletters as blogs in particular, like this one, do very well now and have resurged written content interest.
I started podcasting in around early 2018, and people thought it was too late then. Then after the covid podcast boom, they thought it was “too late” in 2021 or 2022.
Don’t get me started on video and YouTube, as that becomes “too late” almost every two years.
The point I am making is that it is NEVER too late, and you’ll wish you had started sooner! I have been making hundreds of podcasts and videos, and about 800 written posts at this point. Yet I still feel like I’m only scratching the surface of what I can offer the world in my content.
That is all execution and how much effort you put forth, but that isn’t all that matters.
Over the course of creating content you’ll learn better and better strategies to employ. I found myself struggling at some points with posting content across the mediums, as there weren’t good tools for it.
I’ve scoured the social media marketing tool market for literally a decade and half ever since I started blogging. Yet I could not find a damn tool that could do RSS to Social media automation worth its salt.
Eventually some tools had some prowess like Coschedule back in the day or Nelio Social, and now I have Nuelink which has been amazing.
Another issue I came across, even before I started using OpusClip, but was to be able to bulk schedule short form videos.
Literally no tool could do it, they often had CSV bulk upload. However that failed to do a lot of what bulk upload needed to do. I.e. on instagram selecting to ONLY post to Reels feed, not the main feed, or rather the traditional post to Reels and Main feed together. As I found my content performed better that way.
Not to mention you still had to upload all of your content to a cloud drive first. Instead of uploading to the SMM tool’s servers. Which increases chances of bitrate compression.
Note: Nuelink can now do BOTH of my important needs!
That brings us to the Current state.
I think there are a lot of lessons that even experienced creators could learn from this series. Although new creators will get a huge step up in understanding. Please don’t forget to sign up for future editions!
