The video sums it up quite well, but I wanted to explain further in this post! Firstly, a bit of history of me for your context:
I started blogging way back in about 2012/13ish, and that was a dedication to world unity and philosophy. I was eager to create in the written word, so that I could reach people like me out there (the polymaths as I later realized).
Over the next few years I didn’t make content much, and it wasn’t until 2017 where I brought back my blog. Even created a podcast! However I realized I could not create the organization with my limited notoriety as a person. Thus I pivoted towards building a personal brand, PolyInnovator, and from there I started doing All Three content types. Written, audio, and video (the latter taking quite a while to get used to).
Since then I’ve made other brands, such as a gaming one, or this brand “The Content Polymath”. For historical SEO purposes I’d like to list out the previous names: OmniContent, PolyInContent, and PolyTools. As the brand evolved from being about a Strategy, to taking a Polymathic approach to content, and then about the Tools you can use as a creator.
I feel that the PolyTools was the closest to success that I dreamt of, as it was the “Polymath’s Toolkit”, a spin off of my personal brand around polymathy.
However it confused people on what it was about, and lacked the search engine appeal that I think this new branding brings.
Back to that Original Strategy from the OmniContent era… I am thrilled to be on Substack once again (half a dozen times later), as I realized that I think it is finally time for me to fully use that Strategy once more. As I told my creator friend, Doc Williams, whom I share a show with called the Brand Doctors.
Super interesting with the whole strategy thing. Back in the day my old omnicontent strategy basically entailed this, but I couldn't do it. Based on mostly Automation tool limitations (or lack of tools), and also my execution. Now that I'm niched down to just the content creation topic I think the execution part will be easy, and the automation tools have finally caught up.
What I mean by this is that I would create a blog post (I’ve always been a writer first), and then create a video from that. Usually using the bullet points as a guide. Then cut out the audio from the video. I’d try to formulate what I say in the video to be useful as audio only too, such as describing any visuals on screen.
From there you could create clips, quote images, tweets, etc from all of the 3 Content Pillar Types.
HOWEVER…
It sort of failed. For one my series was the niche, and thus any episode could be any topic. Leaving momentum out the window, as for me it was more about creating a certain baseline of content back then.
The tools were not up to par, this being prior to the quarantine and all. Now with tools like Substack (video and podcast distribution), OpusClip, and Nuelink. I think I could accomplish this goal phenomenally. Of course once I get a taste of how it works, then I’ll make some posts on it as well.
I created the Content Polymath channel to teach people how to grow as creators. Particularly in this time of a Digital Renaissance of sorts.
That is all for now, and I hope you subscribe today to get a head start!
Also, if you would be so kind as to share this intro post to your world, then I would extremely appreciate it!
