This Creator Equation is key to you achieving viral success and massive growth as a content creator. I can’t guarantee it of course, as virality is more slippery than a fish. However I can say that with almost certainty that your success rate will be abysmal if you do not follow the Equation.
It is exactly this reason why many creators fail to grow. They are missing one of the three criteria from the Creator Equation, and once they get it then they start seeing results again. Let’s go over what we talked about in this series.
Why you need all three…
At first I had the strategy, but I was unskilled, and thereby didn’t execute enough. After that I lacked the right tools to fill in my gaps, like clipping for my podcasts, or social post scheduling. Later on I had changed up my content so much, that my old strategy was no longer working. I also just wasn’t even doing it either, but I hadn’t replaced it. Going free form on my execution for far too long.
Its okay to go with the flow every once in a while, but otherwise you need to lock in.
I actually brought back my original strategy from ways ago for this Substack, and I think it is working well. Time will tell.
Once you get your strategy down, tools prepared, and then you can work hard. All three will then compound over time for you. Like AI agents, but before those were even a thing haha.
How to get all three done WELL
Start making content, follow a simple pattern, i.e. once a week. Perhaps around 30 posts in then increase frequency or add in another type.
Once you’ve gotten enough posts under your belt, you decide when that is, add in some automation tools. You don’t want to be paying for anything yet if you don’t have income coming in too. Although social media management is often one of the first I’d suggest paying for to use.
Once you get to 100 posts consider your 2nd or 3rd new content type. Keeping up with the first 1-2 types you already are doing.
Keep executing on your first type, while just adding the layers of the others on top.
Think of it more like an onion, or perhaps an octopus with multiple arms.
🥡 Takeaways
What you do will determine the outcome, of course. However you can accelerate it if you know what you are doing. The more reps you do will teach you, but I can also help you along the way.
Let me know if you’re interested in coaching. Even as deep as we got in the videos of this series, there are a lot more things to learn.
You CAN quantify the progression, and that is what I wanted to show all of you. However it isn’t necessary for everyone, sometimes it is just a matter of doing 10 times the amount of work of your competitor.
Related if you want to know more:
https://polyinnovator.space/tag/the-polytools-digest-omnichannel-content/
