I look at some of my favorite nonfiction writers and think, “What’s the whole point of all this writing stuff? I write 24/7 for other people, but I don’t even have a book to prove I’M A REAL WRITER. The irony…”
Because as we know, every great nonfiction writer has a breakout book:
Daniel Pink wrote Drive, Seth Godin had Purple Cow, Heath Brothers blew people’s minds with Made to Stick.
Enough was enough. This had to stop. I asked myself over the weekend:
What have I been doing the last five years more than anything else? Helping CEOs get visible.
And what have I been observing that I could write a book about? The cost of staying invisible.
Eureka!
