I want you to think about the word famous.
What comes to mind?
Celebrities, red carpets, social media influencers with millions of followers?
It’s a word that can feel a little…weird to the everday entrepreneur trying to build a successful business.
Most of us have been taught since a very young age to value the work, not the notoriety. I’ve heard several execs say over the years, “I don’t want to be famous. I just want to make a difference.”
Seems reasonable enough.
But what if we reframe it? What if, for a leader, fame isn't about celebrity at all?
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