Your AI sounds clever, but Callum's argument is blunter: it doesn't understand a word it says. It's a prediction machine - and without your agency's context, it can easily predict the wrong things.In this Episode, Gareth and Callum discuss the mechanics behind that claim, the demand amongst agencies for a "company brain”, and why most agencies are simply not set up to feed their brain the information it needs. They then explore the unglamorous Monday-morning starting point: a folder of markdown files.If you've ever pasted a brand doc into a chat window and called it AI adoption, this one's for you.
