Welcome back to Halftime Huddle – the midweek moment where small business owners pause, reflect, and recharge. In this episode, host Mark Webb sits down with Alan Braithwaite, co-founder of Yellow Tuxedo, to explore the art of standing out online without losing who you are.Alan shares his journey from choosing yellow as his personal colour at 18 to building a business all about helping others shine. Through practical stories and genuine reflections, he and Mark unpack visibility, balance, and building a business that fits your life — not the other way around.🧠 Highlights from the Episode✨ The Power of Standing Out How a bold yellow suit and a desire to be authentic became the foundation for a business built on visibility and connection.🔄 Business on Your Terms Alan explains why no two routes to success are the same — and how to tune out the noise of “you must” advice to find what works for you.📣 The Analogy That Keeps on Giving Mark and Alan’s journey-to-Scotland metaphor explores how knowing your destination is one thing, but understanding your way of getting there is what really matters.💡 Making the Internet Work for You Alan’s practical visibility tips: connect your digital dots, label your content so people can find it, and make sure your hard work online works for you.💬 Quotes to Remember“If you’re going to put something online, make sure the librarian knows where to file it.”“Business should be on your terms – your route, your pace, your Scotland.”📚 Book RecommendationsCan’t Hurt Me – David Goggins – A powerful story of mental toughness and pushing past limits.A Beastly Adventure – Sarah Beeny – On building a life and career through bold choices.A Mad World, My Masters – John Simpson – A reflection on adventure, courage, and the power of curiosity.👥 About the Guest – Alan Braithwaite Alan Braithwaite is the co-founder of Yellow Tuxedo, a business focused on helping entrepreneurs and small business owners boost their online visibility. With his trademark yellow attire and down-to-earth approach, Alan champions authenticity, community, and making marketing simple, human, and fun.Connect with Alan: 🌐 https://yellowtuxedo.co.uk 🔗 LinkedIn – Alan Braithwaite🎙 About Halftime Huddle Hosted by Mark Webb, Halftime Huddle is your weekly midweek motivation for small business owners and entrepreneurs. Each episode offers open conversations, practical insights, and real-world inspiration from people actively building and growing businesses every day.✅ If you enjoyed this episode: 🗣 Share it with a friend ⭐ Leave a review 🔔 Subscribe for more midweek conversations 📩 Reach out if you’d like to be a guest