Welcome back to Halftime Huddle – the midweek moment where small-business owners pause, reflect, and recharge. In this episode, host Mark Webb chats with Janine Coombes, marketing strategist and author of The Easy Yes, about how coaches, consultants, and other “coach-shaped people” can position what they do so it truly connects with the clients they love to work with.Janine shares her journey from corporate marketing to helping service-based business owners craft clear, confident messaging and offers that sell without sleazy tactics. It’s an honest, practical, and often funny conversation about self-belief, creativity, and finding a rhythm that works for you.🧠 Highlights from the Episode✨ From Corporate to Coaching Janine explains how leaving the corporate world led her to discover her passion for helping small-business owners clarify their positioning and message.🔄 What It Means to Be “Coach-Shaped” Not every coach fits the same mould – Janine breaks down her inclusive idea of “coach-shaped people,” from mentors to consultants who bring a coaching mindset to their work.📣 Finding Your Voice (and Using Humour) Drawing on her experience with stand-up comedy and singing, Janine shares how creativity and play can make marketing more authentic – and more fun.📋 The Power of Messaging Why clear, confident messaging is at the heart of good marketing – and how revisiting it regularly keeps you aligned with your ideal clients.🧩 Routines, Gratitude, and Productivity From morning rituals to realistic to-do lists and the Pomodoro timer, Janine reveals the small daily habits that keep her momentum going.💡 Support Networks and Consistency We talk about accountability partners, peer masterminds, and how showing up consistently (even with repurposed content!) builds trust over time.📚 Book RecommendationsThe Content Fortress by Lindsay Cambridge & Martin Huntbach – for building stronger, clearer content boundaries.Don’t Eat the Frog by Vicki Quinn Fraser – ADHD-friendly productivity advice that flips the “eat the frog” idea on its head.Steal Like an Artist by Austin Kleon – a reminder that creativity often begins with borrowing well.💬 Quotes to Remember“There’s no magic formula for marketing – it only works if it works for you.”“If your messaging is right, you’re already 80 percent of the way there.”👥 About the Guest – Janine Coombes Janine Coombes is a marketing strategist and the author of The Easy Yes: No More Maybes – How to Land Your Ideal Coaching Clients Without Sleazy Tactics. She helps “coach-shaped people” – coaches, consultants, and mentors – position their businesses, refine their messaging, and build offers that feel good and sell well. Her style blends smart marketing with warmth, humour, and a healthy dose of self-awareness.Connect with Janine: 🌐 https://janinecoombes.co.uk 🔗 LinkedIn 📘 Book site: https://easy-yes.com🎙 About Halftime Huddle Hosted by Mark Webb, Halftime Huddle is your weekly midweek motivation for small-business owners and entrepreneurs. Each episode offers open conversations, practical insights, and real-world inspiration from people actively building and growing their businesses.✅ If you enjoyed this episode: 🗣 Share it with a friend ⭐ Leave a review 🔔 Subscribe for more midweek conversations 📩 Get in touch if you’d like to be a guest
