Welcome back to Halftime Huddle – the midweek moment where small business owners pause, reflect, and recharge. In this episode, host Mark Webb sits down with Kate Llewellyn, founder of The Content Consultancy and The Content Club, to explore content marketing without the overwhelm.Kate Llewellyn is a content marketing strategist. In this conversation, you’ll hear practical and permission-giving stories about creating content consistently, redefining success around happiness, and supporting entrepreneur mental health.Highlights from the Episode:The MCC (Minimum Content Commitment) Framework – Kate introduces her signature system for sustainable content creation. The magic? Permission to do LESS often means you actually do it CONSISTENTLY.Permission to Repurpose Content – Stop feeling guilty about reusing content. The algorithm means not everyone saw it the first time, you have new followers who’ve never seen it, and people consume content at different stages.The Done List Productivity Hack – Instead of focusing on what’s left undone, track everything you accomplish. Happiness is the Highest Form of Success – Kate shares her lightbulb moment about constantly chasing goals without feeling satisfied. What if happiness IS the measure of success? Do more of what brings you joy.Mental Health Support Gap for Entrepreneurs – Kate co-founded the Mental Health in Small Business Conference to address a critical gap with practical support for entrepreneurs.Content as Continuing Professional Development – Reframe content creation as learning in public. If you can write 1,000 words on a topic, you probably know what you’re talking about. Creating content doubles as professional development.Book Recommendations“The Dictionary of Lost Words” by Pip Williams – Historical fiction about a girl involved in creating the first Oxford English Dictionary. Perfect for word lovers and anyone fascinated by how language evolves.“Coach Yourself Confident” by Julie Smith – A practical guide to building confidence and overcoming self-doubt. Kate’s favorite concept from this book is “humble confidence”. Essential reading for entrepreneurs battling imposter syndrome.Quotes to Remember:“Happiness is the highest form of success. I had this light bulb moment: if I feel happy, isn’t that what I went into business for?”“No one knows how good your business is before they buy from you. They only know how good your marketing is.”“Set a minimum content commitment - this could be as little as one post a week on your hero social media platform. What this really does is it puts a boundary around how much content should I create.”About the Guest – Kate LlewellynKate Llewellyn is the founder of The Content Consultancy and The Content Club, a membership community helping small business owners build content confidence and consistency. Kate discovered her calling helping local small businesses with their content marketing needs after taking voluntary redundancy from Palgrave Macmillan. The pandemic prompted her to launch The Content Club, teaching business owners to create their own content with confidence and community support. Kate is also co-founder of the Mental Health in Small Business Conference.Connect with Kate Llewellyn:- Website: thecontentconsultancy.com- LinkedIn: Kate Llewellyn (her “hero platform” - she’s most active here)- Mental Health in Small Business Conference: https://thecontentconsultancy.com/mental-health-small-business/About Halftime HuddleHosted by Mark Webb, Halftime Huddle is your weekly midweek motivation for small business owners and entrepreneurs. Each episode offers open conversations, practical insights, and real-world inspiration from people actively building and growing businesses every day.If you enjoyed this episode:1. Share it with a friend who needs to hear that simplification isn’t settling - it’s strategy2. Leave a review on Apple Podcasts or Spotify3. Subscribe for more midweek conversations4. Reach out if you’d like to be a guest
