In this episode, Bill discusses the importance of marketing and sales alignment in the B2B space. He emphasizes that 86% of the buyer's journey occurs online, making it crucial for the marketing team to provide the right content to guide prospects. Bill provides practical advice on how to address the sales and marketing alignment challenge, including mapping out the buyer's journey, identifying content gaps, and optimizing touchpoints. Gain insights on enhancing your marketing efforts and driving more effective sales engagement. Topics Covered:• Understanding the buyer’s journey and adapting to the self-service trend• Content mapping to identify and fill gaps in the buyer’s journey• Importance of consistent, cohesive content throughout the marketing and sales process• Recording and repurposing video content for different platforms (YouTube, social media, website)• Overcoming content fatigue by reusing and reimagining existing content• Addressing common sales objections regarding unique solutions and presentations• Ensuring that content supports the sales process and helps guide prospects➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com
