Bill sits down with Jeff Swartz, fellow agency owner at Ethic Advertising Agency in Pittsburgh, PA to talk about his experience in finding his own agency niche, implementing geofencing into a hyper-local client approach, and founding Qujam as a self-serve geofencing software for business owners. Is geofencing a good fit for your B2B business? Did the early promises of using geofencing for competitor conquesting and audience nurturing become reality? What kind of budgeting should you expect to invest? Jeff Swartz founded Ethic Ads in 2014. The agency specializes in digital paid advertising and creative development. In 2022, Jeff launched Qujam, a do-it-yourself geofence advertising platform. Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreymswartz/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/ Learn more about 50 Marketing: https://50marketing.com/
