Marketing managers in the B2B and manufacturing industry have a lot on their plate. The scope of work seems to be widening every year. Daily traffic with sales and executives, keeping up with company locations, and the variety of avenues that require strategy and maintenance are all competing for your attention. How do you balance it all? Bill shares about his early days working as a marketing manager for the family company, and everything he learned along the way. Since the early 2000s, the marketing space has seen an explosion of new tools and channels, which come with an ever-increasing pace of activity. Is it possible to maintain a high level of competence and expertise in each step of a marketing plan? After taking a look at each of these challenges, one of the most important questions a marketing manager needs to answer is if they need to supplement an internal team with outsourcing - and where to begin. We want to provide insight, resources, and community to help marketing managers take on everything from strategy to execution. Learn more about 50 Marketing: https://50marketing.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/
