Struggling with bloated retainers and slow results? 50 Marketing provides a lean, strategic team that delivers. Contact us today: https://www.50marketing.com/contact/In this week's episode, Julian Schaaf breaks down what’s broken in the traditional B2B agency model and what manufacturers can do instead. Bill and Julian dig into the inefficiencies of bloated teams, the disconnect between strategists and executors, and how manufacturers can build leaner, more effective marketing operations using fractional and hybrid models. They also cover what’s working in 2025: from SEO and Google Ads to surprising wins in print trade publications.Julian shares practical insights on building a marketing team when you don’t have a CMO, how to hire freelancers when you don’t know what you’re looking for, and the “player-coach” model that gives companies both strategic direction and execution without the overhead.Julian Schaaf is the founder of Industrial Growth and previously led strategy at Gorilla 76, one of the top industrial marketing agencies in the U.S. With experience across manufacturing and software, he brings a no-nonsense, results-driven approach to helping midsize industrial companies get real marketing traction.Connect with Julian on LinkedIn: https://www.linkedin.com/in/julianschaaf/ Julian's post on budget tiers: https://tinyurl.com/2xdt54kk Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
