Ready to ditch guesswork and build a scorecard-driven marketing plan? Book a strategy session with 50 Marketing today. https://www.50marketing.com/contact/In this week's episode, Bill sits down with Chris Atwell, founder of Mindset-Conquest and a performance leadership coach specializing in manufacturers’ rep agencies. With nearly two decades of experience in sales and leadership across distribution and manufacturing, Chris shares transformative strategies for scaling sales teams, embracing tech, and adopting social selling practices that actually work.They dive into the evolving world of rep groups, the problems with CRM resistance, how leadership must enforce standards, and why marketing isn't just an afterthought, but a vital part of the revenue engine. This is a must-listen for manufacturers, industrial sales teams, and B2B businesses struggling to modernize their approach.Connect with Chris on LinkedIn: http://linkedin.com/in/thechrisatwellConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
