Justin Bober, Product and Marketing Manager of Fawcett Co., joins Bill to discuss marketing a line of products that have an endless variety of use cases. How do you accurately create messaging for multiple problems and solutions? The conversation also explores the benefit of using in-person trade shows to inform digital strategy, as well as the power of real product demonstrations through video and hands-on trial. Fawcett Co. produces mixing equipment from laboratory scale to 1000-gallon processing vessels.Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com
