Bill is joined by our HubSpot partner Charley Vlietstra to discuss all things marketing automation - how can a manufacturer best decide what combination of tools to use? How does marketing automation come alongside the manufacturing buyers' journey? What is the benefit of using nurture campaigns directed toward current customers?The first of our expert education series, Charley provides deep insight into using tools like HubSpot to keep communication avenues running smoothly. Learn how you can save time, save resources, track contacts, and segment your messaging to reach your audience throughout their buying journey. Charley Vlietstra is a Senior Partner Development Manager at HubSpot. After spending nine years working in digital marketing, he shifted to business development and has been with HubSpot for two years. Charley has worked with many manufacturing customers over the years, similar to 50 Marketing - they're some of his favorites!Connect with Charley on LinkedIn: https://www.linkedin.com/in/charleyvlietstra/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com
