AI isn’t just hype, it’s already changing how service companies capture leads, close deals, and keep customers happy. In this episode, Chris and Brandon dive into the most practical, boots-on-the-ground conversation we’ve ever had about AI for the trades.
Our guest, Nick D’Urbano, CRO and co-founder of Distance, brings a wild career path, from Deloitte M&A to running growth for Victoria’s Secret overseas, to his mission of helping restoration, plumbing, and HVAC companies stop letting revenue slip through the cracks
[00:03:37] Nick’s career path and how e-commerce growth strategies translate perfectly into service industries.
[00:10:19] Why your call intake process is probably leaking revenue—and how to fix it before spending more on marketing.
[00:16:30] The cost of missed calls, after-hours gaps, and the “storm surge” scenario where AI can save six-figure jobs.
[00:23:35] Offensive vs. defensive AI strategies—when to focus on lead capture vs. protecting the leads you’ve already paid for.
[00:33:37] How far AI voice has come—and why it’s no longer the clunky, robotic call bot you’re picturing.
[00:44:21] Using AI across different channels (voice, SMS, chat) to meet customers where they’re at—in real time.
[00:50:51] The opportunity to use AI for proactive customer check-ins to prevent small frustrations from turning into slow-pay invoices.
[01:01:47] The three main ways Distance helps companies capture more leads and book more jobs.
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