Most new service providers set the prices of their services based on ...
✔️ the minimum viable product
✔️ the competition
In layman’s terms, they basically cover their cost plus a tiny bit extra. Also, it’s below the competition’s price point.
BUT... this pricing strategy for service business comes with A MASSIVE PROBLEM.
Because the clients you will attract are the ones who chase the lowest price possible rather than the ones who appreciate the value you bring.
Moving away from an hourly rate comes with its own set of challenges.
So,...
How do you price your services so you hit the sweet spot that
👉 maximises your revenue
👉 delivers exceptional value to your clients? (replace bullet points with pointing fingers)
Let’s talk about pricing strategy!
Do You Want Some Help With That?
As you continue to refine your ideal pricing strategy and messaging, don't hesitate to seek expert advice and leverage the resources that are available, like this podcast.
You don't have to navigate this journey alone, reach out a book a call with me. www.sandrajulian.co/bookacall
Listen to Episode 91 about pricing models: www.sandrajulian.co/how-to-set-the-right-price
100 Is Looming!
We are knocking on the door of 100 episodes. I can't believe it!
So I want to ask you ... as a regular listener of the podcast, how would you like to celebrate the milestone? Send me a message with your suggestions here
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Music is Te Kawa o Rongo by Ngāneko Eriwata
Episode edited by LJS Creative Services #PodcastManager
Show notes & blog by Mattie Belsack from Bellbird Writing
