Description

It may seem strange to talk about selling a service-based business as a business coach, but Sarah Davies from Sweet Spot Business Coaching points out it’s one of the many ways she helps her clients.

To be fair, it’s just another stage of business ownership many of us go through when you think of it.

But it’s a notoriously hard one to pull off successfully!

BECAUSE...

• When you’re a service-based business owner, a lot of the business value lies with us, the owner. We’re in the business of selling the ideas that live in our brains, rather than a product. And it puts us at the centre of everything.
• But also, In New Zealand, people want to build a relationship before they put their name on the dotted line (rather than what happens in the UK where the signature comes first, Sarah finds). It makes you as the owner of crucial importance!

So how do you sell a service-based business that relies so heavily on the owner, when the very act of selling automatically takes the centre of the business out of the equation?

HOW DO YOU SELL THE INVISIBLE? 🤔

Get In Touch With Sarah Davies

If like me, you can’t get enough of Sarah’s wisdom (that, I need to add, goes way beyond the process of selling a service-based business), you may want to sign up for the FREE ZOOM-based training week she has lined up, starting on the 8th of May. It’s called The Client Conversion Kickstart. 

During the training, you’ll learn... 

• How to be referred by people you’ve never met before.
• How to turn your knowledge into an irresistible package or offer.
• How to stand out and be heard in a noisy world.
• How to banish those awkward sales conversations.
• How to convert more leads and identify your potential client's biggest problem in less than three seconds.

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You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

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Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing