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In this episode, we explore the world of neuroscience to reveal how the human brain is wired to ask four key questions before a person chooses to engage with a business or company. This is called the TERA quotient, and understanding its power will help you build deeper connections and drive engagement.

Whether you're in sales, marketing, or any customer-facing role, these insights will help you answer crucial subconscious questions that can dramatically enhance customer loyalty and trust.

Enjoy! 

Oh, and if you haven't grabbed a copy of our newly released Listening Prayer Journal, grab your copy HERE