When it comes time to sell your company, marketing will play a bigger role than you might suspect.
In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer.
In This Episode You’ll Hear:
- Why axing marketing to increase profits is a bad idea
- How a marketing system demonstrates growth
- How getting clear on what you want reduces marketing spend...and improves results
- Five steps to creating a marketing system
Show Notes :
Resources:
- You can grab a copy of my Business Exit Strategy Guide here
- Join Emerge Insights, our newsletter, for weekly tips on scaling your business
- Assess Your Company's Scalability Socre here
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