In this episode of The Quickie Podcast, Dave sits down with Sara Sun, a graphic designer, content creator, and illustrator based in Dallas, Texas. With experience spanning from boutique design studios in New Zealand to creating conceptual packaging and brand sponsorships on social media, Sara shares her journey of transitioning from traditional design roles to becoming a full-time content creator.
Episode Highlights:
- Freelancing & Content Creation: Sara delves into her transition from working at a design studio in New Zealand to freelancing and ultimately creating content for brands like Adobe.
- Finding Inspiration: Sara reflects on her love for mixed media, from photography and ceramics to conceptual packaging. She shares how her time in New Zealand's creative community shaped her design style and led to collaborations with top brands.
- The Power of Passion Projects: The importance of passion projects and how they reignited her love for design and contributed to her growth on social media.
- Challenges & Lessons: Sara opens up about the struggles of working within a rigid design process, the pressure of creating content for social media, and learning to navigate client expectations.
- Big Wins with Adobe: Sara shares her excitement over her first major collaboration with Adobe and what it felt like to work on creative projects she’s passionate about while being compensated for it.
Key Takeaways:
- The impact of combining different art forms to create unique, engaging content.
- The importance of stepping out of traditional roles to find your own creative voice.
- How to deal with the challenges of balancing creative freedom and client needs, particularly as a freelancer and content creator.
- Embracing the process of social media growth while focusing on the content you love to create.
Mentioned in the Episode:
- Designers & Creators Sara Looks Up To:
- Sara’s Personal Content: Check out Sara’s work on TikTok and Instagram, where she shares conceptual packaging projects and design tips.
- Podcast Recommendation: Sara is currently enjoying the lighthearted and comedic vibes of Giggly Squad.
Connect with Sarah Sun:
GUIDE TO PRICING GRAPHIC DESIGN:
// Get the FREE Guide to Pricing Graphic Design here //
Print Design Academy YouTube // CLICK HERE //
