Are you playing the long or the short game in your business?
I often compare growing a business, to growing a garden ...
You never truly know what will sprout.
It takes a lot of love, attention and nurturing.
And sometimes you’ll need to evaluate and rework some things.
Here’s the thing - some of what you do will be short game stuff …running promotions/sales, doing reach outs, etc. But a lot of what you should be doing, is with your long term plan in mind. Knowing that the more seeds you plant, the better you are at watering - the more beautiful (and aligned with your overall vision) your garden will be one day.
It’s not just about what’s happening today, it’s about what you’re building for tomorrow.
I hope you enjoy this episode, xo
