Description

The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus your effort. This is a mini introduction to the concept.

Key links to accompany this episode:

• The original blog post is here
• The Watertight Marketing book (see Chapter 2)
• The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

 Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, #tweakyourleaks

Get a weekly dose of marketing clarity - Subscribe to our newsletter here.