Description

In this episode, I had the pleasure of interviewing Facebook ads expert Ashley Boston about how to effectively use paid social media ads, especially for regional businesses.

Ashley shared tips on setting goals, audience targeting, budgeting, measuring results and more.

Tune in to learn how to get the most out of your ad spend!

Episode Highlights:

• Set clear goals for your ads campaign before spending any money
• Target specific audiences who are most relevant to your business rather than broad demographics to get better results
• Start with a small daily budget and focus on conversions, not just clicks
• Measure key metrics like click-through rate and cost per lead to optimise your campaigns
• Monitor your ads regularly and be prepared to change creatives if they aren't working
• Consider retargeting people who visit your site to improve conversions

Learn more about Ashley Boston ​​Website - https://www.ashleybostonhq.com
Find Ashley on Facebook - https://www.facebook.com/ashbostonhq 
Find Ashley on Instagram - https://www.instagram.com/ashleybostonhq/
Email - hello@ashleybostonhq.com

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