Today we're talking to Sarah Rose. Sarah is a Creative Copywriter and Brand Voice Expert—but you could really call her a brand voice chameleon. She specializes in creating and maintaining personalized brand voices for authors, artists, and creative entrepreneurs. Previously an in-house copywriter for the quirky dog toy company BARK, Sarah decided to found her own copywriting business (Sarah Rose Writes) and take the joy of writing with a personable brand voice like BARK’s to the small businesses and solopreneurs who dread marketing themselves the most. Her work combines creative writing with marketing strategy to help make marketing yourself easier, more effective, and more enjoyable overall.
In the episode you’ll hear about:
How to make marketing more fun
Establishing your brand story and voice
Learning the language of your target audience
Benefits of narrowing down your focus
Being prepared for a layoff
How to find new career direction
Sarah’s story of going from corporate to entrepreneurship
How to keep the love for what you do alive
Connect with Sarah:
Website: https://sarahrosewrites.com
IG: https://www.instagram.com/sarah.rose.writes/
LinkedIn: https://www.linkedin.com/in/sarahrosearman/
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Let’s connect on IG www.instagram.com/careerintechnicolor
Xo,
Baiba
