Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.
In this podcast episode I share:
- Why it's important for businesses of all sizes to stand for something
- 5 steps for becoming known as a brand that cares
- How to get clear on what your business stands for and define your social impact statement
- The importance of taking visible action aligned to what you say you stand for
- How the UN Global Goals can be a good framework to help with this
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