Josh and Amelie discuss marketing strategies, specifically *quantity* versus *quality* and which strategy is best in what situation!
Top things to think about
- There’s no one right answer.
- Is your ideal client looking for really in-depth, quality research or lighter, more accessible pieces?
- Are you trying to build trust (exposure/quantity) or expertise (quality)?
- Repurposing content is not a terrible idea, BUT you need to make sure the path is linear–don’t point people from your newsletter to your Facebook page that then send people to subscribe to your newsletter.
- Put content out half as often as you think you can at the beginning.
- When thinking about that linear experience, quantity is more important in the early part and quality is more important later.
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