Episode 66: How do client testimonials fit into marketing?
Join Josh and Garrett for part 1 of a conversation about client testimonials and how/whether they fit into marketing!
Top takeaways:
- Whether to use testimonials depends on your niche.
- If your target clients rely on gut instinct, testimonials could be very influential. For people who are very analytical and are generally skeptical, testimonials are going to be less persuasive.
- Case studies (this is what this person did and this is how) could be an interesting alternative to testimonials.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: