Join Josh and Emily to discuss what is marketing, what are marketing funnels, and how do you build one for your business?
Top takeaways:
- Marketing is all the activities a business does to satisfy the needs of consumers.
- A marketing funnel is an advertising campaign.
- The goal is to cast a wide net at the beginning of the campaign, and gradually decrease the number of people who progress through the funnel until you get to the point of having solid leads.
- Think about the typical journey that your client will take, and then build the funnel around that.
- Start with a triggering event, then think about what they’ll want to find out for themselves and build something around that.
- Steps of making a decision: Recognition that there’s a need, gathering info related to that need, visualize selves with need being met, verify “is this right for me?” (maybe transition to sales call here?).
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
