Description

In today’s episode, Melissa dives into the concept of marketing momentum—what it means, how to create it, and why it’s the key to growing your business with ease. Whether you’re just starting out or looking to scale, Melissa introduces her "Marketing Momentum Formula," designed to help you generate powerful results without burning out. This simple yet effective approach combines connection, courage, small consistent actions, and time, resulting in compounding revenue and impact.

Melissa also shares personal insights from her recent trip to Prague and how reflecting on your goals can create clarity and energy for your business. From understanding the physics behind momentum to shifting from "get" energy to "give" energy in your marketing, this episode will leave you feeling empowered and ready to take action!

Key Takeaways:

• What is Marketing Momentum?: Melissa breaks down the definition and explains how a body in motion stays in motion—just like your marketing.
• The Marketing Momentum Formula: Connection + Courage + Small Consistent Actions + Time/Frequency = Compounding Results & Revenue.
• Connection as the Spark: The importance of connecting with yourself, your mission, and your ideal clients to ignite momentum.
• Courage in Marketing: Sometimes, courage is a decision before it becomes a feeling. Learn how to take bold action even when you're unsure.
• Small, Consistent Actions: It’s not about doing all the things—it’s about doing a few things really well, consistently.
• The Role of Frequency: Building relationships through frequent touchpoints, whether through emails, social posts, or direct messages, nurtures connections and drives results.
• Why You Create Your Own Momentum: Stop relying on external circumstances like the economy or elections, and start recognizing the power you hold to create momentum in your business.

Quotable Moments:

• "Marketing isn’t about doing more; it’s about doing less with more impact."
• "You are the spark that ignites your own momentum. It’s not up to the economy, politics, or trends—it’s up to you."
• "Stop marketing from a place of ‘getting’ and start marketing from a place of ‘giving.’ The results will come naturally."

Action Steps:

• Reflect on how you’re currently creating momentum in your business. Are you connected to your mission, showing courage, and taking consistent actions?
• Simplify your marketing—what can you remove to make your message clearer and more powerful?
• Focus on building relationships with your audience by showing up more frequently in ways that feel authentic to you.

Timestamps:

00:00 — Introduction: Recap of Melissa’s trip to Prague and how it ties into her goals for the year.
02:00 — The power of marketing momentum and what momentum means for your business.
04:00 — The Marketing Momentum Formula explained.
07:00 — How connection to yourself, your mission, and your ideal clients fuels momentum.
11:00 — Courage: Why it’s often a decision before a feeling and how to take bold action in your marketing.
15:00 — Small consistent actions: What they are and why they’re key to building momentum.
18:00 — The role of frequency and why consistent touchpoints help nurture relationships and drive results.
23:00 — Why you create your own momentum, not external circumstances like the economy or elections.
28:00 — Final thoughts: How to simplify your marketing and get started today.

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Website: https://www.melissamkellogg.com/

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