I was sitting at the dinner table with my teenagers the other night, and somehow the conversation shifted to a topic on AI, creativity, and trust. I wasn’t surprised by their opinions on the technology, because they frequently poke fun at me for using it. However, it was moving to hear how deeply they care about what’s real and the importance of actually thinking for themselves.
And that got me thinking…. these kids are the next generation of buyers. And honestly, they’re already influencing how trust works in the marketplace.
In this episode of Doing Business Like a Woman, I’m sharing my honest perspective on how trust-driven businesses can use AI in their marketing.
I teach you:
If you’ve been wondering how to use AI without losing connection, credibility, or confidence, this conversation will help you find your footing.
00:00 – A family dinner conversation about AI
02:10 – Why my kids are uncomfortable with not knowing what’s real
04:40 – These teenagers are future clients and decision makers
06:30 – Why trust feels harder to build right now
08:15 – What a “trust recession” means for service businesses
10:20 – The question I ask before using AI for anything
12:40 – Why I refuse to let AI replace my wisdom or intellect
15:10 – How I think about AI as an assistant, not a leader
17:45 – Where AI helps me save time without losing connection
20:30 – How I repurpose content using AI without outsourcing my voice
23:15 – What I want you thinking about before you use AI in your business
25:00 – Final thoughts on trust, leadership, and staying human
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