There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.
The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast.
That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Tanya Boots:
https://www.instagram.com/findthegrowth
https://www.linkedin.com/in/tanyaboots
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
Free resources:
Download Tanya's free e-book here
Take our quiz to find the campaign that is right for your business.
