Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate.
Mia Fileman and Amy Voller discuss what matters to millennial women in this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode Guest
Amy Voller is a Marketing, Strategy and Communications professional with experience across multiple industry sectors. Amy’s career has spanned over 21 years, working with several highly respected global blue-chip organisations and start-ups in Australia, London, and Europe at brands such as Telstra, Royal Bank of Scotland, British Telecom, and Britax Childcare.
Since 2016, Amy has run her own business, offering strategic advice and training. She works with women in business to identify and implement growth opportunities.
Connect with Amy Voller:
https://www.linkedin.com/in/amyvoller/
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