When I first started my online course business, I didn’t even really know what a “funnel” was. Sales funnels can be confusing, even for people who are a bit savvier than I was back then! And that’s why David and I are doing a deep-dive into the why and what of funnels – plus how I’ve set mine up to drive sales for my online piano course.
"The importance of a funnel is really building a rapport and a relationship with your prospective customer."
- Jacques Hopkins
Wherever you’re at on your online course journey, you can benefit from taking a close look at your sales funnel (or lack thereof)! And you just may want to break out the notepad and pen for this one. ????
In This Episode, We Talked About:
- (2:27) My update on affiliate promotions for my piano course plus more exciting milestones
- (8:05) Thoughts on creating moments of celebration
- (10:36) Tips and tricks for better posture with Doctor David
- (15:40) The Win of the Week
- (19:56) Funnels: how I started mine and how I hope to help in this episode
- (22:25) The psychology of my website homepage and opt-in
- (24:54) Surveying and segmenting my potential students
- (27:00) Creating a two-pronged enrollment window
- (28:42) Hot leads and evergreen webinars
- (29:36) How I provide value to potential students and build rapport
- (30:54) Why I don’t constantly promote my webinar to people in my funnel
- (31:57) Staying out of the Spam folder
- (32:33) Opening enrollment
- (33:31) Closing cart and ending the funnel
- (34:07) Offering incentives + how I plan to tweak this process
- (38:43) The value of my funnel and why funnels alone don’t equal sales
- (40:59) Thinking about relaunching and future webinars
- (43:45) How you can see my funnel emails firsthand
- (44:29) An exciting update for course creators who want to take their course business to the next level
- (45:41) Wrapping up
Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.
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