At the very end of one of my first Fitness Business Kickstart weeks I was sitting on the couch communicating via direct message with some participants who were still on the fence about joining the full Accelerator program while my Dad and my husband watched sports. Before I went to bed I made an off-hand remark about how I had just made $10K by having those extra conversations.
And then I saw it...
The look on my Dad's face.
Shock, disbelief, doubt.
Then came the questions: "Well, I don't understand. How can you make that much money just sitting here on the couch?” and "How do they make their money back?” and "Is what you are doing legal?"
If you were raised in a family like mine your parents were working people who lived pretty much paycheck to paycheck. The thought of making $10K extra in a night while sitting on the couch just isn't something most people can wrap their brains around. It literally blows their brain up.
And I think this is what keeps a lot of us from charging appropriate prices for our transformational programs. The thought of asking someone to hand over a substantial sum of money as the first step in their commitment to their health blows our brains up.
Today we are talking about transformational programs, how they change lives, and why price is a big part of that transformation.
Listen in to learn : - Why the client’s financial commitment – the transaction – is essential to their transformation - Why the method we normally use to determine price is DEAD wrong - How to develop your confidence around offering your program to the right people - How to serve at the highest of your ability without compromise (
This week’s show is a replay of one of our most popular episodes.)
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