This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.
Nedra is founder of Weinreich Communications, and an editorial board member for Social Marketing Quarterly. She has been practising social marketing for over 30 years.
Highlights:
Nedra's Personal Productivity Hack:
- Discovered virtual co-working
- Uses "body doubling" technique
- Increased focus and productivity through intentional work sessions
What is Social Marketing?
- Not social media
- Systematic approach to behaviour change
- Focuses on audience insights and making desired actions easier
- Integrates psychology, design, and marketing principles
Case Study: California Teen Suicide Prevention Campaign
- Campaign: "Never a Bother"
- Target: Low-income teens
- Innovative co-design process with youth
- Addressed key barriers to seeking mental health support
Social Marketing vs. Behavioural Science:
- More than just awareness
- Systematic research-driven approach
- Audience-centered design
- Scalable behaviour change strategies
Quote:
"Social marketing is applied behavioural science at scale." - Nedra Weinreich
Free Resources:
